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With a little products line featuring, there was minimal place for segmentation. In its place, we built single key word ad groups to isolate the best-converting lookup phrases and funnel extra budget into People campaigns.
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Without historic knowledge to reference, this provided worthwhile insights for our team to be familiar with which lookup phrases transformed and which ad placements impacted product sales. Amazon has been the backbone of latest shopper acquisition because the platform is intended to transform.
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